CON

Conservative Party

Leader: Kemi Badenoch — elected November 2024
19%
Voting Intention (May 2026)
24%
2024 General Election result
−15
Badenoch net approval
121
Seats won in 2024

Voting Intention Trend

▬ Stabilising at historically low levels
DateConservative VIvs. GE ResultContext
July 202424%GE baselineHistoric defeat — 121 seats, worst result since 1906
Oct 202422%−2ptsPost-election dip, leadership contest underway
Nov 202422%−2ptsKemi Badenoch elected leader
Feb 202522%−2ptsBadenoch positioning party on immigration and economy
Oct 202521%−3ptsReform UK continues to squeeze the right
May 202619%−5ptsSqueezed by Reform UK at 28% — Conservatives in second place above Labour

Conservative voting intention July 2024 – May 2026. Source: composite polling average.

About the Conservative Party

Kemi Badenoch, Conservative Party leader
Kemi Badenoch was elected Conservative Party leader in November 2024 following their historic defeat. She faces the challenge of rebuilding the party against a dominant Reform UK on the right.

The Conservative Party suffered its worst General Election defeat since 1906 in July 2024, falling from 365 seats to just 121 seats and losing Downing Street after 14 years in government. The result was driven by voter exhaustion, economic dissatisfaction, and a collapse of their lead on issues such as immigration and the NHS.

Kemi Badenoch was elected leader in November 2024, succeeding Rishi Sunak. She has positioned the party on a more assertive rightward course, seeking to differentiate the Conservatives from Reform UK on culture and immigration while restoring economic credibility. Her personal approval is currently −15 net, as tracked by the leader approval polls.

By May 2026, Conservative polling has fallen to 19% — five points below their 2024 General Election vote share, though still placing them second above Labour who have collapsed to 18%. The voting intention tracker shows the party has struggled to recapture the political initiative in opposition, with most of the benefit from Labour's collapse flowing to Reform UK rather than the Conservatives.

According to Wikipedia's history of the Conservative Party, the party has been one of the dominant forces in British politics for over 180 years, winning more general elections than any other party in the democratic era. The current opposition period represents a historic nadir. The party that won 44% of the vote under Boris Johnson in 2019 is now polling at 19% — a fall of 25 percentage points in under seven years.

The Conservative path back to power is complicated by the fragmented nature of the current political landscape. Reform UK at 28% has effectively outflanked the Conservatives on the right, capturing working-class Leave voters in the Midlands and North who backed the Tories in 2019. Meanwhile, the Liberal Democrats hold dozens of former Conservative strongholds in rural southern England, backed by socially moderate professional voters who are not attracted by Badenoch's rightward positioning.

On the economy, the Conservatives face a credibility gap after 14 years in government ended with high inflation, squeezed public services, and slow growth. Rebuilding economic trust requires a new narrative that acknowledges past mistakes while offering a credible future programme — a difficult political task for any opposition party. The party's position on public services, particularly the NHS, also needs careful handling given that record on waiting lists under the Conservative government remains a key voter concern.

The 2029 General Election presents a formidable challenge. Under First Past the Post, the Conservatives need around 38–40% of the vote to win an outright majority. At 19%, that requires a doubling of their current support — an achievement that would require Labour to continue collapsing, Reform UK to implode, and the Lib Dems to give back most of their southern gains. None of these are impossible individually, but their combination makes a Conservative majority in 2029 a very long shot.

Key Challenges Facing the Conservatives

Reform UK Competition

Reform UK polling at 28% directly threatens the Conservative vote base. Many 2019 Tory voters who switched to Reform in 2024 have not returned, particularly on immigration and economic management.

Trust on the Economy

After 14 years in government, the Conservatives still struggle to rebuild economic credibility. The government's fiscal record is a recurring vulnerability that Badenoch must address.

Lib Dem Threat in South

The Liberal Democrats won dozens of safe Conservative seats in 2024. Winning them back requires appealing to socially moderate voters, potentially at odds with the rightward shift under Badenoch.

Path to a Majority

Under First Past the Post, the Conservatives need around 38–40% to win an outright majority. From 19%, the arithmetic is very challenging without significant fragmentation of both Labour and Reform.

Conservative Recovery — Can Badenoch Turn It Around?

Video: Analysis of the question of whether the extraordinary polling collapse could trigger a snap general election — and what that would mean for the Conservative Party's recovery timeline.

Who Votes Conservative? Demographics (May 2026)

The Conservative coalition has shrunk to its most elderly, southern and homeowning core. The Leave-voting working-class vote that powered Boris Johnson’s 2019 majority has largely migrated to Reform UK. Meanwhile socially moderate “Blue Wall” voters in the South have moved to the Liberal Democrats. The party is now squeezed between two threats simultaneously.

GroupConservative VI (May 2026)Change vs. Jul 2024Notes
18–247%−4ppAlmost no presence among young voters
25–3410%−5ppWell below historical Conservative levels for this age
35–4414%−6ppFamily voters; NHS performance key concern
45–5418%−5ppApproaching party average; more stable cohort
55–6424%FlatCore strength; still competitive with Reform UK
65+34%+2ppParty’s strongest group; pensioner vote key
Graduates17%−6ppGraduate Conservatives going to Lib Dems
Non-graduates20%−5ppReform UK competition; working-class Tories defecting
South East & East England29%−3ppStill strongest region despite Lib Dem pressure
North of England13%−6ppReform UK taken former “red wall turned blue” seats
London14%−6ppWeak; Lib Dems and Labour dominate urban seats
Homeowners (outright)31%−4ppOutright owners: party’s most loyal asset-holding group
Mortgaged homeowners20%−7ppHigh mortgage costs hurt this group under Tory government
Renters10%−6ppVery weak among renters; housing policy association
2024 Conservative voters still with Con64% retention36% have left since Jul 2024 — mainly to Reform UK

Frequently Asked Questions

What is Conservative Party polling in 2026?

The Conservative Party polls at 19% in May 2026, down from 23.7% at the July 2024 general election. They sit second nationally, narrowly ahead of Labour at 18%, but well behind Reform UK at 28% and, in some surveys, the Greens at 15%.

Who is Kemi Badenoch and what is her approval rating?

Kemi Badenoch became Conservative leader in November 2024, succeeding Rishi Sunak after the party’s worst election result since 1906. Her net approval stands at −15% in May 2026 polling — an improvement from −22% when she first took over, but still negative territory. She has positioned the party to the right on culture and immigration while emphasising economic liberalism.

Why are Conservatives polling at 19% when they were at 43% in 2019?

The Conservative vote has collapsed for two reasons simultaneously. Reform UK at 28% has taken working-class Leave voters in the North and Midlands who backed Boris Johnson in 2019. Meanwhile, the Liberal Democrats have taken dozens of rural southern Conservative seats, capturing socially moderate voters who do not want Badenoch’s rightward direction. The party is squeezed from both flanks.

Can the Conservatives recover in time for 2029?

A Conservative majority in 2029 requires approximately 38–40% of the vote from a current base of 19% — effectively doubling support. Most MRP projections rate this as unlikely without a significant Reform UK collapse and recovery of Lib Dem-held blue wall seats. A more realistic scenario is the Conservatives consolidating as the official opposition rather than returning to government.

What are Kemi Badenoch’s main policy positions?

Badenoch has positioned the Conservatives on: reducing immigration through a tighter cap on legal migration; economic liberalism and reducing the regulatory burden; scepticism of net zero commitments; reforming the BBC; opposing what she calls woke policies in public institutions; and restoring fiscal discipline through spending restraint. Her strategy is to differentiate from Reform UK on economic credibility while holding firm on cultural conservatism.

What is the relationship between the Conservatives and Reform UK?

Reform UK at 28% is the Conservative Party’s primary electoral threat. YouGov data shows 36% of former 2019 Conservative voters now back Reform UK. The Conservatives face a strategic dilemma: moving right to capture Reform voters risks losing more Blue Wall seats to the Liberal Democrats; moving to the centre risks losing more voters to Reform. A combined Conservative-Reform vote of 47% suggests their fragmentation is costing both parties electoral representation under First Past the Post.

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Voting Intention Reform UK26% Labour20.8% Con19.4% Greens13% Lib Dems12.2% Starmer Approval Approve18% Disapprove61% VI Tracker Leader Approval GE2029 Forecast Reform UK Rise Latest Analysis