Pollster Profile
Trajectory Partnership: UK Voting Intention & Methodology
Trajectory Partnership is a UK insights and research consultancy that publishes periodic voting intention surveys alongside consumer and social research. They entered the regular voting intention space in 2025–2026, adding to the plurality of firms publishing VI data during a period of unusual political volatility.
Trajectory Partnership surveys use online panel methodology with quota sampling and standard post-fieldwork weighting by 2024 vote recall, age, gender, region, and social grade. Their poll sizes are typically 1,400–1,600.
Recent voting intention polls
| Date | Lab | Con | Reform | LD | Grn | Sample |
|---|---|---|---|---|---|---|
| 14 May 2026 | 24% | 17% | 25% | 10% | 10% | 1,459 |
How does Trajectory compare?
Trajectory’s May 2026 poll was notable for showing a higher Labour figure (24%) than most contemporaneous polls and lower Green support (10%) than online-panel rivals like Find Out Now. Their Reform figure of 25% was at the lower end of May 2026 estimates. This suggests a possible modest Labour lean as a house effect, worth monitoring as more polls are published.